Stella McCartney Most Popular Online.
STELLA
MCCARTNEY has been named the most-searched-for fashion brand on
the internet. The designer, who created the
Olympic Team GB kit and was named
British Fashion Awards' Designer of the Year, was ranked the
highest fashion-related search term in the 2012 Google Zeitgeist
list.
In second place was Karl
Lagerfeld, closely followed by lingerie label Victoria's
Secret in third, Alice
Temperley in fourth and Versace in fifth
place. The annual round-up conducted by Google measures the
fastest-growing searches conducted by UK consumers over the last 12
months.
The Duchess
of Cambridge was crowned one of the most-searched-for people of
2012 - specifically, her pre-married name, Kate Middleton - second
only to Whitney Houston, who died back in February. Third
most-Googled star of 2012 was Gary Barlow, followed by fellow X
Factor judge Tulisa in fourth place and Olympian Jessica Ennis
in fifth.
The most-searched term overall was Euro 2012, proving that the
football tournament attracted more online interest than the London
2012 Games. Olympics Tickets was the second most-popular search
term of 2012.
The most popular film was, perhaps unsurprisingly,
Skyfall - followed by sci-fi thriller Prometheus
in second, and The Hunger Games in third. The top trending
music artists were named as former X factor contestant Lucy
Spraggan, the Military Wives choir and The Voice judge,
Will.I.Am.
Click through the gallery on the left to discover the top 10
trending fashion brands of 2012 in full.
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