Alexander Wang "Could Have Slept" in the Balenciaga Archives.
Alexander Wang hasn't said much about his new job at Balenciaga, but
he's already logging hours studying the house's design history.
"Immediately,' he said, 'I want to see the archives. I want to understand the culture behind the brand,'" said the brand's CEO Isabelle Guichot in an interview with WWD. "He could have slept there almost."
Pulling all-nighters might be necessary for Wang, who's due to
present his first collection — a Fall 2013 women's line — in February.
Guichot says she and Wang haven't decided how they're going to present
the line and that she doesn't want to create any "unnecessary pressure"
for her new designer.
Other than saying
he felt "deeply honored" by his appointment, Wang hasn't commented on
the new position other than to say, "We're still figuring things out."
Guichot has been a little more talkative and said she chose Wang
because his understanding of the world — to say nothing of his fluent
Mandarin and other ties to China, where the brand has 10 stores — will
help bring Balenciaga forward.
"We wanted someone with global thinking, a citizen of the world, and
someone who could understand the digital world and the direction of
fashion and retail tomorrow," she said. "It will be a new vision; a new
understanding of the brand. The heritage of Balenciaga is so big. Just a
part of it has been exploited, but obviously not all of it."
Source: Getty
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